How effective is Pinterest for a business?





Social Media – We all know it; our daily life is a big long post, with some stories, some likes and some more comments all around. The people of this generation weigh in Insta’gram’s read only Facebook’s, and don’t speak, but only ‘chat’ to each other (Pun Intended). They know the world better digitally, than in real life.
How is a blog like this even related to a Social Media Marketing agency like us, BizDigitiz? There is!
Of course, you might’ve guessed now. We are going to talk about Social Media Marketing now. We’ve talked about how Being a Social Butterfly could help your business, but here’s something – we’ve found the best Social Media Platform that businesses could exploit for connecting to a wider audience and faster, higher conversion rates.
Have we arrived at the ultimate answer for the age old question? You decide for yourself.
Without further ado, let’s get to the content. The Social Media Platform in discussion in this blog is Pinterest.
Pinterest – It is a Search Engine? It is a picture sharing platform?
It definitely isn’t a search engine, but is used as one. Pinterest is a picture-oriented social media platform prevalently used by women and shoppers. It involves people saving pictures by sticking ‘pins’ and following relevant groups of such pictures called ‘boards’. The users of Pinterest are referred to as ‘Pinners’.
The content that are usually posted by Pinterest users are products, new ideas and ways in which products can be used, tutorials, motivational content, etc. Here are some interesting facts on Pinterest that businesses could exploit effectively.
  1. There are more than 250 million active Pinners every month.
  2. Abount 93% of pinners tend to try out ideas that they see on Pinterest.
  3. Above 90% of people go to Pinterest to plan their shopping.
  4. A majority of Pinterest users are prospect clients, earning more than 40000 USD per year.
  5. Pinterest is the 2nd largest social media platform used by shoppers to buy products from.
That sure is an ideal population to showcase to. How else is Pinterest beneficial to business?
  1. Drive only the targeted audience to your business
Search and target only the people that have pinned content, relevant to your business. This helps you save tonnes of money on advertisement.
  1. Know what your customers like
From the boards that the customers have followed, we can understand what your ideal clients looks at, and would like to look at. This again, would save tedious paperwork and analytics and gets you in your customers’ shoes and allows you to understand what they’re thinking.
  1. Engage better with your customer
Pinterest is a platform, where people see what your product is, and how it can be used. People generally take up and follow ideas that they see on Pinterest, and thus, if you have good, genuine products/services and show it to them in the best of ways, people will always engage with your brand better.
  1. Streamline the conversion process
Pinterest, has the option of Pinners to shop and pay in the app directly. If they like what they see, they will buy.  
If exploited in the best way, Pinterest is one of the best and most effective Social Media business, especially the ones that target youngsters and the ladies.

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